Arena Technical Resources, LLC Digital Marketing Strategist in Bethesda, Maryland

Digital Marketing Strategist

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In Bethesda, MD

Job DescriptionJob Title: Digital Marketing Strategist

Location: Bethesda, MD

The Digital Marketing Strategist collaborates with various teams to focus on maximizing marketing investment through existing digital assets and digital campaigns.

Responsibilities

Execute day-to-day digital initiatives that drive brand awareness, customer acquisition, customer engagement and increase brand advocacy including, but not limited to, web site design, content development, campaigns, and SEO

-Lead online advertising strategies

-Lead development of paid search marketing, marketing technology infrastructure and testing schedules

-Assist with developing our Digital Marketing team

-Grow relationships inside and outside the company

-Identify key performance indicators to measure return on investment and incremental opportunities

Requirements

-3 years’ work experience in the strategic management and hands-on execution of paid search campaigns, website optimization or other related channels

-Bachelor’s of Science degree in marketing, business, statistics or related field

-Authority in online advertising management and optimization

-Ability to work well with cross-channel teams and influence decision-making across all levels of the organization

-Strong ability to develop and implement plans

-Desire to stay up-to-date on emerging technologies and marketing trends

-Expertise using bid management tools such as DoubleClick, Adobe Media Optimizer and Marin

What’ll Make You Special

-Experience in financial services

-Master Degree in related field